Deborah Lam

Resume

Deborah Lam

UX/UI Designer | Product Designer | Digital Designer

Hybrid UX/UI Designer adept at marketing, data analytics, front- end coding, and business intelligence. I convert data insights into actionable strategies for intuitive and engaging user experiences.

Nov 2025

Dec 2024

Assistant Digital Developer

Calgary Police Service

Dec 2024 - Nov 2025 | Calgary, AB | Hybrid

• Main ux and content work with the City of Calgary on the new Police website; collaborate closely with City of Calgary and Police service UX, IT, and development teams. • Collaborate with the City of Calgary and other clients on website creation and maintenance, including development support and graphic design. • Design and test sites/pages to meet brand standards, resolve technical issues, and adapt features as business needs evolve. • Create wireframes, UI/UX designs, and digital assets, including logos and graphics, while assisting with code development.

Jul 2024

Mar 2024

Digital & Analytics Coordinator

execom

Mar 2024 - July 2024 | Calgary, AB | Remote

• UX/UI Designing and developing, and digital assets, such as websites, applications, and social media content. • Conducting research, analysis, and creating reports to support various business initiatives, products, and services. • Collecting, entering, and organizing data using Google Suite (Drive) and other productivity tools. • Managing projects effectively, ensuring timely completion and adherence to quality standards. • General project management & business administration.

March 2024

Oct 2023

Graphic Designer | UX/UI Designer

IOB Media

Oct 2023 - March 2024| Calgary, AB | Hybrid/Remote

• Collaborate on project requirements and user needs. • Design intuitive interfaces for web and mobile apps, including wireframes, mockups, and prototypes. • Develop visuals reflecting brand identity, including graphics for marketing materials. • Design intuitive user interfaces for web and mobile applications, ensuring a seamless user experience across all platforms.

Dec 2023

Jul 2023

UX/UI Designer | Merchandising Specialist

Visions Electronics

Jul 2023 – Dec 2023 | Calgary, AB | On-Site

• Led the design development of the new website, ensuring a seamless user experience. • Crafted a unified design system for visual coherence, streamlining the website’s interface for improved efficiency. • Increased user satisfaction by 20% through targeted design enhancements based on user feedback. • Designed a set of email templates that seamlessly blend visual appeal with professionalism, elevating Visions’ communication strategy. • Improved personal efficiency in product setup by 40%, consistently delivering excellent results. • Applied statistical analysis for data-driven product positioning and marketing strategies.

Jun 2023

Jan 2023

UX/UI Designer | Brand Designer

Freelance

Jan 2023 – Jun 2023 | United Kingdom | Hybrid/Remote

• Conducted A/B tests, iteratively improving designs for significant conversion rate increases. • Tailored and coded distinctive websites for clients, ensuring a personalized and impactful online presence. • Designed brand identities, logos, and marketing materials with impactful design systems. • Streamlined user workflows through successful redesigns, enhancing navigation efficiency and task completion times. • Leveraged data analysis to deliver key insights, guiding strategic decision-making processes for clients.

Jan 2023

Apr 2022

Product Designer | Market Analyst

Just Roll With It Cakes Ltd

Apr 2022 – Jan 2023 | Bolsover, England | Hybrid

• Led end-to-end development of a new website. • Implemented usability testing, incorporating user feedback for iterative design enhancements, resulting in a 20% boost in user satisfaction scores. • Orchestrated comprehensive product management, marketing & digital assets, and web design, instituting a Design System for the brand. • Enhanced customer engagement and weekly sales by £500 - £700 through strategic menu design and targeted marketing tools. • Delivered actionable recommendations derived from consumer behaviour and competitor analysis, optimizing product positioning and marketing strategy.

Education

My Education

Bachelor of Arts - Sociology Major

University of Calgary

Sep 2017 - Aug 2021 | Calgary

Bachelor of Arts - Sociology Major

University of Calgary

Sep 2017 - Aug 2021 | Calgary

Cert.

Business Intelligence Certification

Google

Sep 2023 - Dec 2023 | Remote

Cert.

Business Intelligence Certification

Google

Sep 2023 - Dec 2023 | Remote

Cert.

Digital Marketing & E-commerce

Google

Sep 2023 - Dec 2023 | Remote

Cert.

Digital Marketing & E-commerce

Google

Sep 2023 - Dec 2023 | Remote

Cert.

Google Data Analytics Certification

Google

Sep 2021 - Feb 2022 | Remote

Cert.

Google Data Analytics Certification

Google

Sep 2021 - Feb 2022 | Remote

Cert.

UI/UX Design Specialization

California Institute of The Arts

Nov 2021 - Apr 2022 | Remote

Cert.

UI/UX Design Specialization

California Institute of The Arts

Nov 2021 - Apr 2022 | Remote

Cert.

UX Design Professional Certificate

Google

Jun 2021 - Nov 2021 | Remote

Cert.

UX Design Professional Certificate

Google

Jun 2021 - Nov 2021 | Remote

Cert.

Java Programming & Software Engineering

Duke University

May 2021 - Nov 2021 | Remote

Cert.

Java Programming & Software Engineering

Duke University

May 2021 - Nov 2021 | Remote

testimonials

What My Co-Workers Says About Me

Deborah is a valuable and essential member of our team. Having collaborated closely with her on multiple client projects, I've learned that Deb wears many hats. She's an exceptional web developer, who has an eye for both user-friendly and beautiful design. I've never met anyone who can create such high-quality websites under the high time constraints that Deb has faced. Deborah can handle anything that's thrown at her: whether it's creating logos, brand kits, apps, or even menial tasks like email and POS set-up. Clients love working with her and rely on her for everything relating to their businesses' online existence.
Malika Abdimomunova
Client Success Coordinator @ execom
Deb is undeniably a talented UX/UI designer. Her unique blend of skills, astute critical thinking, unwavering attention to detail, lightning-fast creation and editing abilities, and remarkable adaptability have made her an invaluable addition to our Ecommerce and Digital Marketing team. Deb possesses a refined eye for crafting user interfaces and experiences that effortlessly guide users, eliminating the need for excessive cognitive effort and streamlining the path to conversion for our target audience. Beyond her exceptional abilities, Deb consistently delivers work with speed, reliability, calmness and the professionalism of a seasoned UX designer. She is truly a standout talent in her field. We are lucky to have her work with us.
King Rosales
Ecommerce & Digital Marketing Manager @ Visions Electronics
I highly recommend Deb for her outstanding problem-solving skills and meticulous attention to detail. Since joining our team she has fearlessly embraced challenges, and has consistently gone above and beyond to think outside of the expected norms to craft seamless user experiences that ensures our customers' needs are being met and exceeded. Her dedication, coupled with her strong work ethic, shines through in her ability to work exceptionally well under pressure. It's a pleasure to collaborate with Deb as she brings such a valuable blend of expertise and positive energy to the team!
Christina Dagher
Coordinator for Marketing & Projects @ Visions Electronics
Deborah designed, created, and launched the execom website, all while efficiently managing 11 projects. Her work included UX/UI design and development, creating digital assets like websites, apps, and social media content. She also conducted research and analysis to support various business initiatives and handled data management using Google Suite. Beyond technical skills, Deborah was excellent at project management and business administration, ensuring everything ran smoothly. She was organized, reliable, and consistently met our high standards. I'm confident Deborah would be a great addition to any team, and I highly recommend her for roles in website and app development.
Victoria Power
VP, Marketing @ execom

Deborah is a valuable and essential member of our team. Having collaborated closely with her on multiple client projects, I've learned that Deb wears many hats. She's an exceptional web developer, who has an eye for both user-friendly and beautiful design. I've never met anyone who can create such high-quality websites under the high time constraints that Deb has faced. Deborah can handle anything that's thrown at her: whether it's creating logos, brand kits, apps, or even menial tasks like email and POS set-up. Clients love working with her and rely on her for everything relating to their businesses' online existence.

Malika Abdimomunova

Client Success Coordinator @ execom

Deb is undeniably a talented UX/UI designer. Her unique blend of skills, astute critical thinking, unwavering attention to detail, lightning-fast creation and editing abilities, and remarkable adaptability have made her an invaluable addition to our Ecommerce and Digital Marketing team. Deb possesses a refined eye for crafting user interfaces and experiences that effortlessly guide users, eliminating the need for excessive cognitive effort and streamlining the path to conversion for our target audience. Beyond her exceptional abilities, Deb consistently delivers work with speed, reliability, calmness and the professionalism of a seasoned UX designer. She is truly a standout talent in her field. We are lucky to have her work with us.

King Rosales

Ecommerce & Digital Marketing Manager @ Visions Electronics

I highly recommend Deb for her outstanding problem-solving skills and meticulous attention to detail. Since joining our team she has fearlessly embraced challenges, and has consistently gone above and beyond to think outside of the expected norms to craft seamless user experiences that ensures our customers' needs are being met and exceeded. Her dedication, coupled with her strong work ethic, shines through in her ability to work exceptionally well under pressure. It's a pleasure to collaborate with Deb as she brings such a valuable blend of expertise and positive energy to the team!

Christina Dagher

Coordinator for Marketing & Projects @ Visions Electronics

Deborah designed, created, and launched the execom website, all while efficiently managing 11 projects. Her work included UX/UI design and development, creating digital assets like websites, apps, and social media content. She also conducted research and analysis to support various business initiatives and handled data management using Google Suite. Beyond technical skills, Deborah was excellent at project management and business administration, ensuring everything ran smoothly. She was organized, reliable, and consistently met our high standards. I'm confident Deborah would be a great addition to any team, and I highly recommend her for roles in website and app development.

Victoria Power

VP, Marketing @ execom

Reach out

Let's Connect!

Have a product to build, an experience to improve, or an idea worth exploring? Let’s talk. I’m always open to meaningful collaborations, creative challenges, and new opportunities.