Digital & Analytics Coordinator
execom
Mar 2024 - July 2024 | Calgary, AB | Remote
• UX/UI Designing and developing, and digital assets, such as websites, applications, and social media content.
• Conducting research, analysis, and creating reports to support various business initiatives, products, and services.
• Collecting, entering, and organizing data using Google Suite (Drive) and other productivity tools.
• Managing projects effectively, ensuring timely completion and adherence to quality standards.
• General project management & business administration.
Graphic Designer | UX/UI Designer
IOB Media
Oct 2023 - March 2024| Calgary, AB | Hybrid/Remote
• Collaborate on project requirements and user needs.
• Design intuitive interfaces for web and mobile apps, including wireframes, mockups, and prototypes.
• Develop visuals reflecting brand identity, including graphics for marketing materials.
• Design intuitive user interfaces for web and mobile applications, ensuring a seamless user experience across all platforms.
UX/UI Designer | Merchandising Specialist
Visions Electronics
Jul 2023 – Dec 2023 | Calgary, AB | On-Site
• Led the design development of the new website, ensuring a seamless user experience.
• Crafted a unified design system for visual coherence, streamlining the website’s interface for improved efficiency.
• Increased user satisfaction by 20% through targeted design enhancements based on user feedback.
• Designed a set of email templates that seamlessly blend visual appeal with professionalism, elevating Visions’ communication strategy.
• Improved personal efficiency in product setup by 40%, consistently delivering excellent results.
• Applied statistical analysis for data-driven product positioning and marketing strategies.
UX/UI Designer | Brand Designer
Freelance
Jan 2023 – Jun 2023 | United Kingdom | Hybrid/Remote
• Conducted A/B tests, iteratively improving designs for significant conversion rate increases.
• Tailored and coded distinctive websites for clients, ensuring a personalized and impactful online presence.
• Designed brand identities, logos, and marketing materials with impactful design systems.
• Streamlined user workflows through successful redesigns, enhancing navigation efficiency and task completion times.
• Leveraged data analysis to deliver key insights, guiding strategic decision-making processes for clients.
Product Designer | Market Analyst
Just Roll With It Cakes Ltd
Apr 2022 – Jan 2023 | Bolsover, England | Hybrid
• Led end-to-end development of a new website.
• Implemented usability testing, incorporating user feedback for iterative design enhancements, resulting in a 20% boost in user satisfaction scores.
• Orchestrated comprehensive product management, marketing & digital assets, and web design, instituting a Design System for the brand.
• Enhanced customer engagement and weekly sales by £500 - £700 through strategic menu design and targeted marketing tools.
• Delivered actionable recommendations derived from consumer behaviour and competitor analysis, optimizing product positioning and marketing strategy.
Education
Bachelor of Arts - Sociology Major
University of Calgary
Sep 2017 - Aug 2021 | Calgary
Cybersecurity Professional Certificate
Jul 2024 - Current | Remote
Business Intelligence Certification
Sep 2023 - Dec 2023 | Remote
Digital Marketing & E-commerce
Sep 2023 - Dec 2023 | Remote
Google Data Analytics
Sep 2021 - Feb 2022 | Remote
UI/UX Design Specialization
California Institute of The Arts (CALARTS)
Nov 2021 - Apr 2022 | Remote
UX Design Professional Certificate
Jun 2021 - Nov 2021 | Remote
Java Programming & Software Engineering Certificate
Duke University
May 2021 - Nov 2021 | Remote
Volunteer
Children’s Leader (Grade 3-4)
Center Street Church
July 2023 – Current | Calgary, AB
I provide mentorship, cultivating a sense of community and belonging within the church while contributing enthusiasm and creativity to enhance the children's experience.
Recommendation
Deborah is a valuable and essential member of our team. Having collaborated closely with her on multiple client projects, I've learned that Deb wears many hats. She's an exceptional web developer, who has an eye for both user-friendly and beautiful design. I've never met anyone who can create such high-quality websites under the high time constraints that Deb has faced. Deborah can handle anything that's thrown at her: whether it's creating logos, brand kits, apps, or even menial tasks like email and POS set-up. Clients love working with her and rely on her for everything relating to their businesses' online existence.
King Rosales
Visions Electronics
Ecommerce & Digital Marketing Leader | Problem Solver | Retail B2C B2B at Visions Electronics
Deb is undeniably a talented UX/UI designer. Her unique blend of skills, astute critical thinking, unwavering attention to detail, lightning-fast creation and editing abilities, and remarkable adaptability have made her an invaluable addition to our Ecommerce and Digital Marketing team.
Deb possesses a refined eye for crafting user interfaces and experiences that effortlessly guide users, eliminating the need for excessive cognitive effort and streamlining the path to conversion for our target audience.
Beyond her exceptional abilities, Deb consistently delivers work with speed, reliability, calmness and the professionalism of a seasoned UX designer. She is truly a standout talent in her field. We are lucky to have her work with us.
Christina Dagher
Visions Electronics
Coordinator for Marketing & Projects | eCommerce | (BComm) Retail Management
I highly recommend Deb for her outstanding problem-solving skills and meticulous attention to detail. Since joining our team she has fearlessly embraced challenges, and has consistently gone above and beyond to think outside of the expected norms to craft seamless user experiences that ensures our customers' needs are being met and exceeded.
Her dedication, coupled with her strong work ethic, shines through in her ability to work exceptionally well under pressure. It's a pleasure to collaborate with Deb as she brings such a valuable blend of expertise and positive energy to the team!
Contact
View my full work experiences, education, skills, and testimonials on my LinkedIn!
